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PriceBeam Webinar
 
 

Winning Price Pack Architecture in North America: Balancing Affordability and Margin

Price Pack Architecture in North America Balancing Affordability and Margin

Price Pack Architecture (PPA) has become one of the most critical tools in navigating today’s affordability and profitability challenges. In North America, where inflation, shifting shopper habits, and retailer demands collide, companies need smarter ways to balance pack sizes, price points, and consumer expectations.

This session will introduce Price Pack Architecture 2.0, a more advanced approach to aligning products and formats with consumer willingness-to-pay. We’ll explore how leading brands are using PPA to optimise margins while protecting affordability and how data-driven insights can guide better decisions across categories.

In this webinar, we will cover:

  • How Price Pack Architecture 2.0 helps balance affordability with profitability.
  • Practical examples of PPA strategies that work in North American retail.
  • Practical ways to build resilience into your pricing approach.
  • Ways to align pack formats, pricing, and promotions for sustainable growth.

Sign up here:

This session will be most valuable to:

  • RGM and Pricing leaders
  • Brand, Category, and Shopper teams
  • Key Account and Trade Marketing
  • Commercial Finance and FP&A (pricing and promo support)

Most applicable to:

  • CPG/FMCG: Food and beverage, personal and home care, pet, OTC
  • Private label and co-pack manufacturers

This webinar is hosted live on Thursday 30th October 2025 at 11:00 EDT, 15:00 GMT, and 16:00 CET.