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Traditional pricing models in CPG and retail were built for more stable times. Today, disruption from tariffs, shifting supply chains, and changing consumer behaviour often makes these models unreliable. When costs move quickly and demand signals fluctuate, old methods fail to provide the clarity businesses need.
This session explores why many pricing models no longer hold up, and what to do instead. We’ll focus on how tariffs reshape cost structures and consumer willingness-to-pay, and how companies can adapt their strategies to protect margins while staying competitive.