--- title: Test-Driven Price Optimization (TDPO) description: Join our webinar to discover how Test-Driven Price Optimization (TDPO) enhances profitability and customer relationships. image: https://info.pricebeam.com/hubfs/%28LP%29%209th%20Jan%20-%20Test-Driven%20Price%20Optimization%20%28TDPO%29-1.svg --- [Skip to content](https://info.pricebeam.com/webinar-test-driven-price-optimization#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **PriceBeam Webinar**     # Test-Driven Price Optimization (TDPO) ![Test-Driven Price Optimization (TDPO)](https://info.pricebeam.com/hubfs/(LP)%209th%20Jan%20-%20Test-Driven%20Price%20Optimization%20(TDPO).svg) This webinar has already happened, please submit your details to receive the recording. Join us for an insightful webinar on Test-Driven Price Optimization, where we’ll explore how TDPO empowers businesses to make informed, data-driven decisions that enhance profitability while maintaining strong customer relationships and market competitiveness. In this webinar, we discuss topics such as: - What is TDPO and how can it benefit your company? - How the TDPO method minimizes sales and customer satisfaction risks by validating pricing changes with empirical evidence. - How PriceBeam is able to help companies test different prices in **virtual environments**, gather what consumers prefer, and then use these insights together with AI to build virtual consumer models that can be queried on an ongoing basis. Test once, and simulate many. ### Sign up here: **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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