Shrinkflation: Strategy, Tactic, or Fool’s Errand?
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Many consumer good manufacturers are shrinking pack sizes to improve profitability. We look closer at methods to predict success or failure of such changes.
In this webinar we will look at:
How to measure differences in willingness-to-pay between pack sizes
Understanding the sensitivity to changes in pack size, from a pricing perspective.
How to optimize pack sizes in an assortment using consumer insights and modern RGM analytics.