--- title: "Webinar: Should You Increase Prices for Next Year?" description: Inflation is high, and we increased prices the last 12 months, but we contemplate increasing again. Use science, not guesswork, to decide price increases. image: https://info.pricebeam.com/hubfs/Webinar%20-%20Should%20We%20Increase%20Prices%20for%20Next%20Year.png --- [Skip to content](https://info.pricebeam.com/webinar-should-we-increase-prices-for-next-year#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # REVENUE GROWTH WEBINAR: SHOULD YOU INCREASE PRICES FOR NEXT YEAR? ![Webinar - Should We Increase Prices for Next Year](https://info.pricebeam.com/hs-fs/hubfs/Webinar%20-%20Should%20We%20Increase%20Prices%20for%20Next%20Year.png?width=770&name=Webinar%20-%20Should%20We%20Increase%20Prices%20for%20Next%20Year.png) This webinar has already taken place. Sign up on the right to receive the recording by email. So your company increased prices this year as a response to inflation, and now management is considering taking another price increase. But some members of the team argue  that it will be hurtful to sales. Or that competition is not increasing prices (or so they have heard). So what to do? To increase, or not to increase, that is the question. This Webinar presents ways in which to analyze what countries, channels, brands, products, or consumer segments will be more likely to accept a price increase, and where you will face fierce resistance. We will look at how to collect market facts rather than using guesswork in planning your next price increase.   In this PriceBeam webinar you will learn about. - Collecting and analyzing information about consumer willingness-to-pay - How to use modern analytical tools to segment the consumers along willingness-to-pay - Using analysis to map out price increase opportunities vs areas where price increases will cause difficulties - Possible actions to take to apply de-facto price increases without necessarily upsetting "the market" - Running war-game simulations about how the competition's actions will impact your ability to raise prices. This webinar is ideal for Revenue Growth Management, Marketing, Finance and General Management. Its tools and recommendations are equally applicable across a multitude of industries. ### Get the webinar **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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