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PriceBeam Webinar
 
 

Pricing Psychology in the Age of AI Modelling 

New Webinar Designs (1600 x 900 px)

Psychology has been around in pricing for decades or even centuries.

Charging 9.99 instead of 10, putting in an expensive option to make the other options look more affordable, and many other types of mechanisms.

However, in an era where now more and more prices are created using mathematical models, and in some industries AI, how does one take into consideration the age-old truths about how human psychology works when faced with prices in a purchase decision.

In this webinar, we will be looking at:

  • Common types of pricing psychology and how they translate into actual prices.
  • Automatic modelling, with and without AI, of optimal price points
  • How to integrate pricing psychology into AI models.

This webinar is a recorded session.

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