Pricing of Features and Benefits: What are your Customers Willing to Pay for?

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Join us for our webinar on Pricing of Features and Benefits and explore ways of understanding what features your customers are willing to pay for. Or not to pay for. Sometimes the latter is as important as the former.

In this webinar we will explore key techniques for measuring feature value and its impact on overall willingness-to-pay for a given service or product.

Attendees will learn:

Different techniques for measuring willingness-to-pay for different features and product benefits.
Pros and cons of various market research approaches.
How insights can be used for innovation and product development.
How to simulate different market outcomes using virtual customers.

Pricing of Features and Benefits: What are your Customers Willing to Pay for?

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