Webinar: Pricing in New Product Development - From Afterthought to Integral Part of the Process
This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.
Participants and viewers will learn about
- How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
- How to integrate willingness-to-pay research in the product design process
- How to better understand what prospective customers actually value, and what they don't value
- How to test different concepts for market viability and ability to achieve solid prices in the market place.
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