Price Pack Architecture 2.0. Stop Shrinking to Glory.

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Join us for an insightful webinar on PPA 2.0.

Price Pack Architecture (PPA) as a discipline in price optimization started out as something akin to "shrinkflation": reduce the pack size but keep prices constant to improve margins.

However, in 2025 this will no longer fly with retailers and consumers. Instead of simply reducing product sizes, PPA 2.0 represents a more sophisticated and strategic approach to packaging and pricing.

In this webinar, we discuss topics such as:

How PPA 2.0 enhances RGM by aligning package sizes, formats, brands, channels, consumption occasions, and price points with consumer preferences and willingness-to-pay market insights.
How companies can differentiate their pricing across channels, brands, and consumer needs in order to cover more holistically the market and its demands.
How organizations can integrate WtP insights across various dimensions such as; needs and desires, usage occasions, channels, and brand preference different channels and occasions in order to optimize their product offering.

Price Pack Architecture (PPA) 2.0

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