--- title: Price Pack Architecture 2.0. Stop Shrinking to Glory. description: Join our webinar to learn about Price Pack Architecture (PPA) 2.0, a strategic approach to packaging and pricing beyond shrinkflation. image: https://info.pricebeam.com/hubfs/Screen__Laptop_visuals-removebg-preview-1.png --- [Skip to content](https://info.pricebeam.com/webinar-price-pack-architecture#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Automotive](https://www.pricebeam.com/automotive-pricing) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing) - [Price Segmentation](https://www.pricebeam.com/price-segmentation) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing) - [International Pricing](https://www.pricebeam.com/international-pricing) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs) - [Price Optimization](https://www.pricebeam.com/price-optimization) - [Price Increases](https://www.pricebeam.com/price-increase-management) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing) - 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **PriceBeam Webinar**     # Price Pack Architecture (PPA) 2.0 ![(LP) 5th Dec - Price Pack Architecture (PPA) 2.0](https://info.pricebeam.com/hs-fs/hubfs/(LP)%205th%20Dec%20-%20Price%20Pack%20Architecture%20(PPA)%202.0.png?width=1600&height=900&name=(LP)%205th%20Dec%20-%20Price%20Pack%20Architecture%20(PPA)%202.0.png) This webinar already happened, please submit your information for the recording. Join us for an insightful webinar on PPA 2.0.  Price Pack Architecture (PPA) as a discipline in price optimization started out as something akin to "shrinkflation": reduce the pack size but keep prices constant to improve margins. However, in 2025 this will no longer fly with retailers and consumers. Instead of simply reducing product sizes, PPA 2.0 represents a more sophisticated and strategic approach to packaging and pricing.  In this webinar, we discuss topics such as: - How **PPA 2.0** enhances RGM by aligning package sizes, formats, brands, channels, consumption occasions, and price points with consumer preferences and willingness-to-pay market insights. - How companies can differentiate their pricing across channels, brands, and consumer needs in order to cover more holistically the market and its demands. - How organizations can integrate WtP insights across various dimensions such as; needs and desires, usage occasions, channels, and brand preference different channels and occasions in order to optimize their product offering. ### Sign up here: **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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