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PriceBeam Webinar
 
 

Optimizing Prices in the Automotive Industry - Get Insights into what Customers are Really Willing to Pay.

 

Optimize Prices in the Automotive Industry

This webinar has already happened, please submit your information to receive the recording.

In this webinar we talk about price optimization in the Automotive industry, especially how to gain insights into what customers really are willing to pay.

We look at analytical tools and market research methodologies that can help automotive manufacturers optimize prices for complex bundles, feature sets, or individual products or services.

Attendees will learn:

  • Pricing challenges and their appropriate market research tools for automotive manufacturers.
  • How menu-based conjoint analysis can simulate real-life decision making of complex car configurations.
  • How choice-based conjoint and other market research methods can help price features and bundles.
  • How to predict reactions to changes in prices of services, spare parts, and individual components.

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