This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market.
Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German customers have a different willingness-to-pay than US customers, and thus a straight conversion would either lead to a price that is too high, or possibly too low. Both cases lead to loss of profits. So by how much should the price vary when launching there? Price research can tell you, so you don't have to guess.
While old-fashioned market research would have taken months and cost a small fortune, PriceBeam's cloud-based willingness-to-pay solution changes all that. Not only can it deliver results in just a few days, but it is also very cost effective as it runs via the cloud. Furthermore, PriceBeam's price research is available in 109 countries world-wide.
Participants and viewers of the webinar will learn about
- How to use pricing and willingness-to-pay research to understand international differences in value perception and willingness-to-pay
- How to integrate willingness-to-pay research in the international expansion process
- How to better understand what prospective customers actually value, and what they don't value
- How to test different concepts for market viability and ability to achieve solid prices in the market place.
The webinar will be available from the end of April 5th, 2019, which is a slight delay vs the original time table, due to some technical issues with our video platform.
If you have already signed up you will receive a link by the end of this date. Otherwise, sign up on the right and receive a link by email to view the recording.