World-class Revenue Growth Management with Occasion, Brand, Package, Price, and Channel (OBPPC)

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Pricing and revenue management are constantly evolving. One of the increasingly popular RGM frameworks for consumer packaged goods (CPG) manufacturers is OBPPC, which takes a more holistic approach to RGM by optimizing brands, packaging, and price to the right occasion(s) and channels. This in turn leads to better market fit and higher revenue.

Webinar attendees will learn: