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PriceBeam Webinar
 
 

Marketers: Do Pricing Like You Mean It

LP - 10th Oct - Marketers Do pricing like you mean it

Join us for a webinar to discuss how Marketing has lost sight of Pricing and why they should get back in. Pricing is one, arguably even two or three, of the original 4P model by Kotler, yet often Marketing teams have very little involvement in the pricing discipline. 

In this webinar, we discuss topics such as:

  • How Marketing is uniquely positioned for strategic pricing through its exploratory mission statement and proximity to the customer/consumer.

  • How Pricing is a crucial part of the marketing mix, from Pricing itself to Promotion and Product. 
  • How marketing teams can play a central role in price positioning, value communication, consumer targeting via price, new product pricing and many other Pricing disciplines.

  • How a close collaboration between Marketing and other teams can drive superior pricing and sustained competitive advantages.

This webinar is hosted live by PriceBeam on 24th October 2024 at 10h00 EDT, 15h00 BST, 16h00 CEST.

Sign up here: