--- title: How to Grow Your Brand by Recruiting New Consumers? description: "PriceBeam Webinar: How to Grow Your Brand by Recruiting New Consumers using insights into the different segments' willigness-to-pay." image: https://info.pricebeam.com/hubfs/Image%20of%20business%20woman%20watering%20money%20tree.%20Currency%20concept.jpeg --- [Skip to content](https://info.pricebeam.com/webinar-how-to-grow-your-brand-through-new-consumers#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **PriceBeam Webinar**     # How to Grow Your Brand by Recruiting New Consumers This webinar has already happened, please submit your details to receive a recoding.  Brands must grow with the time and needs of their target market. It would make sense to recruit new consumers into the brand that are willing to pay for the brand and its products.  In this webinar, we will look at how to use willingness-to-pay market insights to recruit new consumers better. Specifically: - What are new consumers willing to pay? vs current consumers? - Using Price Pack Architecture in conjunction with market research - Using segmentation to find consumers willing to pay more, average, and less - Optimizing pricing for both step-change innovation, evolutionary enhancements, and current product portfolio. ### Sign up here: ![Image of business woman watering money tree. Currency concept](https://info.pricebeam.com/hubfs/Image%20of%20business%20woman%20watering%20money%20tree.%20Currency%20concept.jpeg) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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