How to Grow Your Brand by Recruiting New Consumers
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Brands must grow with the time and needs of their target market. It would make sense to recruit new consumers into the brand that are willing to pay for the brand and its products.
In this webinar, we will look at how to use willingness-to-pay market insights to recruit new consumers better.
What are new consumers willing to pay? vs current consumers?
Using Price Pack Architecture in conjunction with market research
Using segmentation to find consumers willing to pay more, average, and less
Optimizing pricing for both step-change innovation, evolutionary enhancements, and current product portfolio.