Value-Based Pricing

This PriceBeam Webinar will cover how willingness-to-pay research can support and enhance a value-based pricing approach.

Value-Based Pricing is in theory superior to other pricing strategies such as Cost Plus. Value-Based Pricing also requires more efforts, more training and more data to succeed. 

In this webinar we are going to look at price research methods such as willingness-to-pay and conjoint analysis can support Value-Based Pricing with the right data and insights. Webinar participants will learn how to identify value drivers and customers’ willingness-to-pay, and use this in setting prices. All while keeping costs and efforts in data gathering under control.

 

When to clear your schedule:
The webinar will be conducted live on the following date, but also recorded and made available to anyone signing up via the form on the right.
 
26 February, 2018
09h00 BST
10h00 CET
13h30 IST
15h00 ICT
16h00 SGT
18h00 AEST

The webinar will be 45 minutes including Q&A. Register for free by filling out the form on the right.