Webinar: Getting Value-Based Pricing Right with Price Research

This PriceBeam Webinar will cover how willingness-to-pay research can support and enhance a value-based pricing approach.

Value-Based Pricing is in theory superior to other pricing strategies such as Cost Plus. Value-Based Pricing also requires more efforts, more training and more data to succeed. 

In this webinar we are going to look at price research methods such as willingness-to-pay and conjoint analysis can support Value-Based Pricing with the right data and insights. Webinar participants will learn how to identify value drivers and customers’ willingness-to-pay, and use this in setting prices. All while keeping costs and efforts in data gathering under control.