Direct-to-Consumer Pricing Insights: Generate deeper insights about Consumers

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For the past two decades, selling directly to consumers (D2C) has become an increasingly popular strategy among consumer brands. While some companies operate entirely on a D2C model, others adopt a multi-channel strategy, selling directly and through channels like retailers.

D2C sales involve cutting out intermediaries, which often results in more direct access to consumer insights and data. In a multi-channel strategy, it also requires pricing and RGM teams to implement new tools and methods to better identify pricing opportunities.

In this webinar, we will cover topics such as:

Explore how to build the capabilities for D2C insights that can generate sales and increase customer lifetime value.
Understand how data-driven pricing can give you a competitive edge in the Direct-to-Consumer landscape.
Learn how to use pricing data to identify consumer preferences and price sensitivity.

Direct-to-Consumer Pricing Insights: How to Generate Deeper Insights about Consumers to Drive Sales

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