PriceBeam Webinar
Direct-to-Consumer Pricing Insights: How to Generate Deeper Insights about Consumers to Drive Sales
For the past two decades, selling directly to consumers (D2C) has become an increasingly popular strategy among consumer brands. While some companies operate entirely on a D2C model, others adopt a multi-channel strategy, selling directly and through channels like retailers.
D2C sales involve cutting out intermediaries, which often results in more direct access to consumer insights and data. In a multi-channel strategy, it also requires pricing and RGM teams to implement new tools and methods to better identify pricing opportunities.
In this webinar, we will cover topics such as:
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Explore how to build the capabilities for D2C insights that can generate sales and increase customer lifetime value.
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Understand how data-driven pricing can give you a competitive edge in the Direct-to-Consumer landscape.
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Learn how to use pricing data to identify consumer preferences and price sensitivity.
This webinar is hosted live by PriceBeam on 13th February 2025 at 10h00 EST, 15h00 GMT, 16h00 CET.