Concept Testing

Testing of different concepts before launching a new product or service can be very useful. It gives companies the opportunity to better understand what features and benefits are valued by customers.

This is a challenge in many industries. Consumer goods manufacturers do it routinely, but also many other types of industries, from retail, software, services and many more can benefit from testing in advance.

Participants and viewers of the webinar will learn about

  • Using willingness-to-pay insights to test individual concepts
  • Gaining insights into what features and benefits are valued, and what features bring no value to the customers.
  • Predicting sales performance when using different concepts

The webinar will be available from March 9th, 2020. Sign up on the right and receive a link by email to view the recording. If you have already signed up you will receive a link by the end of this date.



While old-fashioned market research would have taken months and cost a small fortune, PriceBeam's cloud-based willingness-to-pay solution changes all that. Not only can it deliver results in just a few days, but it is also very cost effective as it runs via the cloud. Furthermore, PriceBeam's price research is available in 109 countries world-wide. Book a personal demo here, or sign up for a free trial.