This webinar is a non-live event. Register on the right to receive the recording.
PriceBeam is very excited to share its latest webinar about how to use menu-based conjoint analysis to optimize prices in industries where customers choose from a "menu".
Menu-Based Conjoint (MBC) Analysis, or sometimes Menu-Based Choice Modelling, is a cutting-edge type of conjoint analysis designed for companies that sell products or services where customers choose from a menu. It can be a literal menu, like in restaurants, or a figurative menu like most products with a build-it-yourself approach, e.g. hotels, travel, phone plans, car configurations, event plans, membership options and many more.
Historically, MBC has been both costly and time-consuming, but with PriceBeam's cutting-edge technology, we have taken the difficulty out of the process.
In this PriceBeam webinar you will learn about.
- Gathering insights into how consumers would respond to different menu configurations, prices, and bundles.
- Run decision simulations on menu items, existing or new.
- Simulate price increases of one item and its impact on self-sale as well as other menu items.
- How "menu" analytics can be used across many kinds of industries with a build-it-yourself customer choice, such fast food, hotels, travel, memberships, consumer services, B2B services, telecom, automotive and many more.
- How to use an automated platform like PriceBeam's to run MBC studies in matter of days or weeks, at a fraction of the cost of the old-fashioned methods.