Using AI to Predict Consumer Behavior for Pricing and Promotion Optimization

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AI is revolutionizing how companies optimize pricing and promotions, as it's allowing them to simulate different pricing and promotional strategies across channels, retailers and countries.

In this webinar, we’ll explore how using AI, companies can predict what offers, deep discounts, minor price cuts, or alternatives, will drive the highest revenue uplift, instead of spending millions testing in-market.

By using AI, you can uncover which strategies deliver the best results, optimize revenue by targeting the right discounts to the right customer segments, and adjust continuously without costly trial and error.