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Joining us on the 24th of April are some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products.

Finn Helmo Hansen

Co-Founder of PriceBeam

As co-founder of PriceBeam, Finn has  more than 20 years of experience in the pricing world. He helps companies win more profits through pricing science.



Mark Peacock

Founder of The Pricing Coach

Mark Peacock, The Pricing Coach, helps businesses to become more successful by using the power of pricing to maximise revenues and profits.


London, United Kingdom - April 24th, 2019

Participants will have the chance to listen to and network with our expert panel over breakfast.
8.00 AM Meet & Greet Breakfast & networking
8.20 AM Finn Helmo Hansen Using Market Research to Price Innovation. Setting the right price for new products or services.
09.15 AM Mark Peacock How smarter pricing strategies can maximise revenues & profits and deliver better customer value
10.00 AM Event finished

Sign up for this event

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.


New Products Require New Insights

The pricing of products is no easy task, particularly so if customers haven't been exposed to certain products. Thinking about how to price a new product or service earlier on in the product development process enables companies to better understand the demand of a particular market. Because these products are also new, companies need to take the time to come up with a coherent pricing strategy that makes their product successful within their respective market.


In the lead-up to this event, you can take a look at a few resources pertaining to the topics covered on our website.

Pricing in New Product Development - From Afterthought to Integral Part of the Process

Strategies for Product Lifecycle Pricing

the venue

This event's venue will be confirmed shortly.

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