--- title: "Pricing in a Crisis: Tariffs, War, Inflation & Consumer Shifts" description: In this session, we’ll look at how companies can adapt their pricing strategies during volatile periods. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **PriceBeam Webinar**     # Pricing in a Crisis: Tariffs, War, Inflation & Consumer Shifts ![28th Aug - Pricing in a Crisis](https://info.pricebeam.com/hubfs/LP28th%20Aug%20-%20Pricing%20in%20a%20Crisis.png "28th Aug - Pricing in a Crisis") This webinar has already happened, please submit your details to receive the recording. Economic disruption is no longer a one-off event, it’s the new backdrop for pricing. Tariffs, geopolitical conflict, inflation, and shifting consumer behavior all affect how companies price, sell, and stay competitive. Tariffs in particular aren’t just policy, they reshape cost structures, supply chains, and most importantly, how consumers respond to pricing.  In this webinar, we explore how to price strategically in uncertain times. That means understanding what your customers are truly willing to pay, where cost pass-throughs are possible, and how to adapt pricing across products, regions, and channels without falling into reactive decisions. We cover: - Why tariffs matter and how they reshape pricing decisions across markets. - How to gauge willingness-to-pay shifts during periods of inflation or instability. - How to adapt pricing with confidence across products, channels, and regions. ### Sign up here: **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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