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PriceBeam in partnership with EPP

Price vs. Volume: How FMCG Leaders Are Rebalancing Growth

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This webinar has already happened, please submit your details to receive the recording.

In this session, we partnered with EPP to explore how FMCG leaders are rebalancing growth for 2026 as price‑only strategies lose traction.

If your next-year targets feel harder to defend, this discussion offers practical frameworks you can use in your upcoming planning cycle.

The session shows how leaders tackle price and volume together rather than solving one issue in isolation, covering how willingness‑to‑pay informs price corridors and how pack‑portfolio simulations help grow share without eroding margin.

Here is what you'll take away from this webinar:

  • How inflation, promotion fatigue, and fragile loyalty have shifted the balance between price and volume.

  • How pack‑portfolio simulations guide decisions that grow share without subsidizing volume.

  • How leaders reset price corridors using willingness‑to‑pay and structure promotions that genuinely pay back.

Sign up here:

This session will be most valuable to:

  • RGM and Pricing leaders
  • Brand, Category, and Shopper teams
  • Key Account and Trade Marketing
  • Commercial Finance and FP&A (pricing and promo support)

Most applicable to:

  • CPG/FMCG: Food and beverage, personal and home care, pet, OTC
  • Private label and co-pack manufacturers