--- title: Price Optimization in Inflationary Times – Use Customer Willingness-to-Pay description: While it can feel natural to increase sell-out prices when input costs go up, how does one best go about implementing such price increases? image: https://info.pricebeam.com/hubfs/Webinar%20-%20Price%20Optimization%20in%20Inflationary%20Times.png --- [Skip to content](https://info.pricebeam.com/price-optimization-in-inflationary-times#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # PRICE OPTIMIZATION IN INFLATIONARY TIMES – BE GUIDED BY CUSTOMER WILLINGNESS-TO-PAY ![Webinar - Price Optimization in Inflationary Times](https://info.pricebeam.com/hs-fs/hubfs/Webinar%20-%20Price%20Optimization%20in%20Inflationary%20Times.png?width=1200&name=Webinar%20-%20Price%20Optimization%20in%20Inflationary%20Times.png) In this webinar we look at the inflationary pressures that many companies are currently experiencing, from consumer goods over electronics, services and many more. While it can feel natural to increase sell-out prices when input costs go up, how does one best go about implementing such price increases? Is it possible to identify markets, customer segments or products where customers have higher or lower willingness-to-pay, and thus it might be easier or more difficult to increase prices? In this PriceBeam webinar you will learn about: - Inflationary trends in various markets post-COVID - How to measure willingness-to-pay using different techniques. - A framework for deciding when and how to apply price increases, not only based on costs increases but rather through consideration of what customers perceive as fair value. The webinar has already taken place. Please fill out the form on the right to receive a recording. ### Sign up to our Webinar Now **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. 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