The key to price optimization is understanding your customer and what they value about your product or service. This paper teaches you how to optimize prices by:
Calculating perceived value
Assessing competitive position
Determining attribute performance
Fill in the form and download the tip sheet for free.
Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.
PriceBeam changes all that.
Confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.