This webinar will help pricing managers at publishing companies explore how they can optimize their pricing with data, and become an industry champion.
In this webinar, PriceBeam co-founder Finn Helmo Hansen will address the pricing challenges and pitfalls that many pricing managers deal with in the publishing industry.
In that context, Finn will discuss how you can take a more data-centric, research-based approach to price optimization, and thus optimize prices and avoid falling victim to the prominent discounting-trend in the industry.
By the end of the webinar, there will be time for Q&A, where Finn will address the most pressing issues for you and your colleagues.
Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.
PriceBeam changes all that.
With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.
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