Optimize Prices of Brands VS Private Label through Shopper Insights
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Consumer Goods manufacturers compete against other manufacturers' brands but also against the private labels of the retailers. Understanding shopper willingness-to-pay can help optimize the pricing strategy.
In this webinar we will look at:
How to use market research and shopper insights to understand the market dynamics of manufacturers' brands vs retailers' brands.
Measure optimal indexes against competitive brands
Understand shopper segments and how differentiation in target segments can help optimize revenue.