PriceBeam Webinar
Optimize Prices of Brands VS Private Label through Shopper Insights
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Consumer Goods manufacturers compete against other manufacturers' brands but also against the private labels of the retailers. Understanding shopper willingness-to-pay can help optimize the pricing strategy.
In this webinar we will look at:
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How to use market research and shopper insights to understand the market dynamics of manufacturers' brands vs retailers' brands.
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Measure optimal indexes against competitive brands
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Understand shopper segments and how differentiation in target segments can help optimize revenue.