Mastering Willingness-to-Pay: Turning Consumer Feedback into Price Strategy
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Understanding what customers are truly willing to pay is essential, but collecting the data is only half the story. The real challenge is turning that feedback into pricing decisions that drive sales, protect margins, and align with market expectations.
In this webinar, we’ll explore how to bridge the gap between willingness-to-pay research and real-world pricing strategy. Whether you're launching a new product or optimizing an existing portfolio, this session will help you make smarter pricing choices grounded in what your customers value.
This session is designed for pricing, RGM, and strategy professionals looking to better connect research and execution.
We will cover:
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How to translate WtP research into pricing decisions that deliver impact.
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Common missteps when interpreting willingness-to-pay data.
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How to use WtP to segment your customer base more effectively.
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Turning consumer insights into clear, actionable pricing moves.