Webinar: Using Willingness-to-Pay Research to Decide Marketing Investments 

This PriceBeam Webinar will cover how willingness to pay research can be used to determine which marketing investments to make.

Making marketing investment decisions can be a daunting tasks, regardless if in developed markets or emerging markets, or for existing or new products. In this webinar we are going to discuss various challenges related to marketing investments, and provide a framework for how willingness-to-pay-research can be used to assess market potential and steer levels of marketing investments.