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PriceBeam Webinar
 
 

Making Promotions Pay Off: Solving Promo Fatigue in North American Retail

_ Making Promotions Pay Off

This webinar has already happened, please submit your details to receive the recording.

Promotions are meant to drive sales, attract new customers and encourage trial, but over time, their impact often fades. In North American retail, frequent discounts and short-term offers can lead to promo fatigue, where shoppers stop responding and margins erode.

This session explores how to identify when promotions stop delivering real value and how predictive research can help reshape strategies for stronger, more sustainable returns. We’ll share practical ways to test, refine, and optimise your promotional mix without costly trial and error.

What you’ll learn in this webinar: 

  • How to spot the signs of promo fatigue early.
  • Ways to measure the true incremental impact of promotions.
  • How predictive research can guide smarter promotional decisions.
  • Practical steps to optimise your promotion strategy for better ROI.

Sign up here:

This session will be most valuable to:

  • RGM and Pricing leaders
  • Brand, Category, and Shopper teams
  • Key Account and Trade Marketing
  • Commercial Finance and FP&A (pricing and promo support)

Most applicable to:

  • CPG/FMCG: Food and beverage, personal and home care, pet, OTC
  • Private label and co-pack manufacturers