Inflation Fatigue: When Consumers Start Saying “Enough”

After several years of price increases, consumers across many markets are showing clear signs of inflation fatigue. The tolerance for higher prices is shrinking, and shoppers are becoming more selective, more value-conscious, and more sensitive to perceived fairness.

This session explores how inflation fatigue shapes real-world Willingness-to-Pay (WtP), how to recognise early signs of price resistance, and how to set prices that protect both margins and consumer trust. You’ll learn how to read behavioural thresholds and make pricing decisions that hold up even when shoppers reach their limit.

Where inflation fatigue is strongest and how it shows up in consumer behaviour.
How WtP insights reveal price thresholds before trust and volume start to decline.
Practical ways to set prices that protect margins without pushing shoppers away.
Strategies for managing inflation-sensitive products, channels, and segments.

Inflation Fatigue: When Consumers Start Saying “Enough”

What you’ll learn in this webinar:

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