--- title: "Inflation Fatigue: When Consumers Start Saying “Enough”" description: In this session, learn how inflation fatigue shapes consumer behaviour and WtP, and how to set prices that protect trust, margins, and competitiveness in sensitive markets. image: https://info.pricebeam.com/hubfs/Images%20for%20Website/Inflation%20(1).png --- [Skip to content](https://info.pricebeam.com/inflation-fatigue-when-consumers-start-saying-enough#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **PriceBeam Webinar**     # **Inflation Fatigue: When Consumers Start Saying “Enough”** ![Inflation Fatigue](https://info.pricebeam.com/hubfs/11th%20Dec.jpg "Inflation Fatigue") After several years of price increases, consumers across many markets are showing clear signs of *inflation fatigue*. The tolerance for higher prices is shrinking, and shoppers are becoming more selective, more value-conscious, and more sensitive to perceived fairness. This session explores how inflation fatigue shapes real-world Willingness-to-Pay (WtP), how to recognise early signs of price resistance, and how to set prices that protect both margins and consumer trust. You’ll learn how to read behavioural thresholds and make pricing decisions that hold up even when shoppers reach their limit. #### What you’ll learn in this webinar: - Where inflation fatigue is strongest and how it shows up in consumer behaviour. - How WtP insights reveal price thresholds before trust and volume start to decline. - Practical ways to set prices that protect margins without pushing shoppers away. - Strategies for managing inflation-sensitive products, channels, and segments. ### Sign up here: This session will be most valuable to: - RGM and Pricing leaders - Brand, Category, and Shopper teams - Key Account and Trade Marketing - Commercial Finance and FP&A (pricing and promo support) Most applicable to: - CPG/FMCG: Food and beverage, personal and home care, pet, OTC - Private label and co-pack manufacturers *A new date for this webinar will be announced soon.* **Pricing Right, Made Easy** Almost all companies struggle to price right. 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