--- title: "Webinar: How to Increase Prices Using Willingness to Pay Insights" description: This webinar looks at how you can intelligently increase prices by using willingness-to-pay insights and use a segmented approach to price increases. image: https://info.pricebeam.com/hubfs/Webinar%20-%20How%20to%20Increase%20Prices%20Using%20Willingness%20to%20Pay%20Insights.png --- [Skip to content](https://info.pricebeam.com/how-to-increase-prices-using-willingness-to-pay#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # WEBINAR: HOW TO INCREASE PRICES USING WILLINGNESS TO PAY INSIGHTS ![Webinar - How to Increase Prices Using Willingness to Pay Insights](https://info.pricebeam.com/hs-fs/hubfs/Webinar%20-%20How%20to%20Increase%20Prices%20Using%20Willingness%20to%20Pay%20Insights.png?width=1200&name=Webinar%20-%20How%20to%20Increase%20Prices%20Using%20Willingness%20to%20Pay%20Insights.png) **This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases.** **Description** Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers' willingness to pay can increase the likelihood of customers accepting the price increase. We also show tips for how to make the increase as big as possible as well as how to make it stick.   Download the webinar recording by filling out the form on the right. 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