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PriceBeam Webinar
Growing Volume in 2026: Why Price-Only Growth Has Reached Its Limit
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Price-only actions lifted revenue for many brands, yet units and penetration slipped. Retailers are sharpening line reviews, shoppers are more selective, and mix effects hide real demand weaknesses.
This practical session shows how to move beyond nominal revenue gains and get back to unit growth. We will cover a consumer-led approach that aligns assortment, pack, and promotions with willingness-to-pay thresholds, then uses simulation to pressure-test decisions before they hit the shelf.
What you’ll learn in this webinar:
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How to diagnose price-only growth and identify where unit recovery is possible.
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How Willingness to Pay and test-driven pricing improve promo depth and cadence.
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How to build consumer-validated assortment scenarios for retailer line reviews.
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How to simulate tariffs, retailer constraints, and competitor moves to protect margin while growing units.
Sign up here:
This session will be most valuable to:
- RGM and Pricing leaders
- Brand, Category, and Shopper Insights
- Key Account and Trade Marketing
- Commercial Finance and FP&A (pricing and promo support)
Most applicable to:
- Global CPG manufacturers in snacks, beverages, dairy, cereal, confectionery, pet, personal care, home care, OTC
- Teams operating across grocery, mass, drug, discounter, club, convenience, and Ecommerce channels.
This webinar is hosted live on Thursday, 15th January 2026 at 10:00 EST, 15:00 GMT, and 16:00 CET.