PriceBeam Webinar
Growing the Top-line With Consumer Insights
This webinar has already happened, please submit your information to receive the recording
In this webinar, we will discuss leveraging Willingness-to-Pay insights as a key strategic input for Consumer Goods companies looking to increase their sales revenue outside raising prices or reducing package sizes.
We'll explore how WtP can be a crucial tool for effectively segmenting products and markets, thereby enabling businesses to better target their offerings and enhance profitability in a competitive environment.
Specifically:
-
Methods for identifying customer segments with a higher Willingness to Pay, to tailor product strategies effectively.
-
Strategies for offering multiple products across various segments, optimizing market reach and revenue.
-
Ways to simultaneously cater to different markets, using WtP insights to boost sales without modifying prices or reducing product sizes.