AI Meets Pricing: Real-World RGM Innovation

AI is reshaping how pricing and RGM teams work, from faster analysis to smarter simulations and better decision support. But beyond the hype, leaders want to know where AI adds real value, and where human judgment still matters.
This webinar looks at practical, real-world AI applications in pricing and promotions. You’ll see examples of how teams are using AI-driven simulations to test strategies, assess outcomes, and support decision-making, while understanding the limits of automation in complex commercial environments.
What you’ll learn in this webinar:
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Where AI adds real value in pricing, promotions, and RGM workflows.
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Practical examples of AI-driven simulations that support better decisions.
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How AI can speed up research, insights, and scenario planning.
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Where human expertise still matters and how to combine it with AI.
Sign up here:
This session will be most valuable to:
- RGM and Pricing leaders
- Brand, Category, and Shopper teams
- Key Account and Trade Marketing
- Commercial Finance and FP&A (pricing and promo support)
Most applicable to:
- CPG/FMCG: Food and beverage, personal and home care, pet, OTC
- Private label and co-pack manufacturers
This webinar is hosted live on Thursday, 12th February 2026 at 10:00 EST, 15:00 GMT, and 16:00 CET.
