PriceBeam Webinar
Optimizing E-commerce Revenue: Harnessing WtP Insights for Pricing Success
This webinar has already happened, please submit your information to receive the recording.
In this webinar, we will explore how understanding consumer Willingness to Pay (WtP) can significantly enhance your pricing tactics, ultimately driving sales and improving customer satisfaction with the space of e-commerce. This includes both as a manufacturer for whom e-commerce is a channel, and for e-commerce retailers.
Specifically;
-
Understand WtP concepts and why they are critical for e-commerce success.
-
How to identify and measure WtP in different market segments.
-
Learn the methods to collect and analyze consumer data to inform your pricing decisions.