PriceBeam Webinar
Global Brand Mastery: Leveraging Consumer Willingness-to-Pay (WtP) Insights for Strategic Advantage
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In this webinar, we discuss how global brand managers can use consumer insights on Willingness-to-Pay (WtP) to build their brands, optimize competitive positioning, and launch new products within the brand.
Specifically;
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How global brand managers can utilize WtP insights to optimize their brand positioning.
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Strategies to increase customer engagement by aligning product offerings with consumer value perceptions as indicated by their willingness-to-pay.
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Gain insights into how WtP can guide successful product launch.
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How Willingness-to-Pay varies greatly from country to country, and how this can be exploited when building global brands.