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How to optimize product portfolio with Price Pack Architecture (PPA)

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Explore PriceBeam's new PPA study with an expert and discover optimization opportunities for product packaging, including price, pack size, features, ingredients, and contents that drive the highest volume, revenue, and profit.

Solves these challenges with a PPA study:

  • Cannibalization
    A PPA study enables you to forecast the potential impact of new pack sizes or pricing changes on existing SKUs, allowing companies to make informed decisions and mitigate cannibalization risk.
  • Price Optimization through WTP
    A PPA study helps you identify optimal price points for each consumer segment.
  • Price Elasticity & Sensitivity 

    A PPA study identifies consumer price elasticity, enabling companies to set prices that optimize sales without sacrificing margins.

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