--- title: Price Pack Architecture Demo description: Discover how to optimize your product portfolio with Price Pack Architecture (PPA) in a demo with a PriceBeam expert. image: https://info.pricebeam.com/hubfs/PPA%20on%20screen.png --- [Skip to content](https://info.pricebeam.com/en/price-pack-architecture-demo#main-content) [![PriceBeam](https://info.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://info.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en) - [Core / Basic Survey](https://www.pricebeam.com/core-study?hsLang=en) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en) - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion?hsLang=en) - [RGM Study - Ultra](https://www.pricebeam.com/revenue-growth-management-ultra?hsLang=en) - [Concept Test](https://www.pricebeam.com/concept-test?hsLang=en) - [Claims Test](https://www.pricebeam.com/claims-test?hsLang=en) - [Product Variant Test](https://www.pricebeam.com/product-variant-test?hsLang=en) - [FAQ](https://www.pricebeam.com/faq?hsLang=en) RGM Data Lake - [RGM Data Lake](https://www.pricebeam.com/rgm-data-lake?hsLang=en) - [Prescriptive Analytics](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics?hsLang=en) - [Stakeholder Communication](https://www.pricebeam.com/rgm-data-lake-stakeholder-communication?hsLang=en) - [Data Integration](https://www.pricebeam.com/rgm-data-lake-data-integration?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-data-lake-faq?hsLang=en) Simulation & Optimization - [RGM Optimizer & Simulator](https://www.pricebeam.com/rgm-optimizer-simulator?hsLang=en) - [AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en) - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en) - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en) - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en) - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en) - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en) - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en) - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en) - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing?hsLang=en) - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing?hsLang=en) - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing?hsLang=en) - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing?hsLang=en) - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing?hsLang=en) - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing?hsLang=en) - [Memberships](https://www.pricebeam.com/membership-pricing?hsLang=en) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing?hsLang=en) - [Retail](https://www.pricebeam.com/retail-pricing?hsLang=en) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing?hsLang=en) - [Events](https://www.pricebeam.com/event-pricing?hsLang=en) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing?hsLang=en) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing?hsLang=en) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics?hsLang=en) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing?hsLang=en) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing?hsLang=en) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing?hsLang=en) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights?hsLang=en) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing?hsLang=en) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing?hsLang=en) - [Automotive](https://www.pricebeam.com/automotive-pricing?hsLang=en) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing?hsLang=en) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products?hsLang=en) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing?hsLang=en) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing?hsLang=en) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en) - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en) - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en) - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en) - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en) - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en) - Plans - [Plans overview](https://www.pricebeam.com/plans?hsLang=en) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en) - Resources - [Webinars](https://www.pricebeam.com/resources?hsLang=en) - [Blog](https://blog.pricebeam.com?hsLang=en) - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en) - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en) - About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) **Free PPA DEMO**   # How to optimize product portfolio with Price Pack Architecture (PPA) ## ![Longer Website banners (40)](https://info.pricebeam.com/hs-fs/hubfs/Longer%20Website%20banners%20(40).png?width=1200&height=600&name=Longer%20Website%20banners%20(40).png) Explore PriceBeam's new PPA study with an expert and discover optimization opportunities for product packaging, including price, pack size, features, ingredients, and contents that drive the highest volume, revenue, and profit. Solves these challenges with a PPA study: - **Cannibalization** A PPA study enables you to forecast the potential impact of new pack sizes or pricing changes on existing SKUs, allowing companies to make informed decisions and mitigate cannibalization risk. - **Price Optimization through WTP** A PPA study helps you identify optimal price points for each consumer segment. - **Price Elasticity & Sensitivity ** A PPA study identifies consumer price elasticity, enabling companies to set prices that optimize sales without sacrificing margins. ### Sign up here: **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. [facebook-f icon](https://www.facebook.com/pricebeam) [Follow us on LinkedIn](https://www.linkedin.com/company/pricebeam) [twitter icon](https://twitter.com/pricebeam) [Follow us on Instagram](https://www.instagram.com/pricebeam) [Follow us on YouTube](https://www.youtube.com/c/pricebeam) **Company** [About](https://www.pricebeam.com/about?hsLang=en) [Careers](https://www.pricebeam.com/careers?hsLang=en) [Press Resources](https://www.pricebeam.com/press?hsLang=en) [Partners](https://www.pricebeam.com/partners?hsLang=en) [Contact Us](https://www.pricebeam.com/contact?hsLang=en) [Terms](https://www.pricebeam.com/terms?hsLang=en) [Prize Draw Terms](https://www.pricebeam.com/prize-draw-terms?hsLang=en) [Privacy](https://www.pricebeam.com/privacy?hsLang=en) **Resources** [Blog](https://blog.pricebeam.com?hsLang=en) [Get a Demo](https://www.pricebeam.com/demo?hsLang=en) [Webinars](https://www.pricebeam.com/resources?hsLang=en) [Downloads](https://www.pricebeam.com/resources?hsLang=en) [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) Copyright © 2026 by PriceBeam. All Rights Reserved ![](https://dc.ads.linkedin.com/collect/?pid=32758&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=32758&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "sales", "telephone" : "+44 207 081 2770" } ], "name" : "PriceBeam", "sameAs" : [ "https://www.facebook.com/pricebeam", "https://www.linkedin.com/company/pricebeam", "https://twitter.com/pricebeam", "https://www.youtube.com/c/pricebeam" ], "url" : "https://www.pricebeam.com" } ```