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PriceBeam Webinar
 
 

Driving Innovation with Shopper Willingness-to-Pay Insights

(LP) Driving Innovation with Shopper Willingness-to-Pay Insights

This webinar has already happened, please submit your information to receive the recording.

Join us for a webinar where we will delve into using data to enhance the innovation process. This session is perfect for professionals working in product innovation who want to leverage data to make smarter pricing decisions.

In this webinar we discuss topics such as:

  • Measure shoppers' willingness-to-pay for new products, features, and benefits
  • Collecting shopper insights for both existing customers and potentially new customers throughout all phases of the innovation process.

  • Using shopper WtP as a data-driven ideation tool much earlier in the innovation funnel.

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