This webinar explores how to use consumer analytics to understand value perception and willingness-to-pay in the growing channel of Direct-to-Consumer (D2C), and generate real company value through identification of segments and consumer targets.
In this PriceBeam webinar you will learn about.
- How both native D2C companies and traditional vendors, for whom D2C is an emerging additional channel, can leverage the closeness to consumers to better understand price dynamics
- How to identify consumer value drivers through market insights
- How to manage pricing conflicts between the channels D2C and B2B2C.
- How to use willingness-to-pay insights to optimize prices across consumer segments.
- How to deal with international pricing in a D2C setting
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