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While promotions increase sales, measuring their true profitability is key. Instead of relying on guesswork, Consumer-Driven Promotion Benchmarking helps businesses measure the real impact of promotions using willingness-to-pay (WTP) research. By understanding how much consumers are actually willing to pay, companies can assess the effectiveness of different promotion types, identify the most profitable strategies, and compare results across promotions for a higher return on investment (ROI).